Eros Now ventures into films with ‘Meri Nimmo’

26 Apr,2018

By A Correspondent

 

Eros announced its first original film ‘Meri Nimmo’ in association with Colour Yellow Productions and Aanand L Rai. The film will premiere on April 27.

 

Said Ridhima Lulla, Group Chief Content Officer, Eros International: “This launch is a mega step on the evolution of the film business in India. We are thrilled to extend our relationship with Aanandji, with whom we share a wonderful synergy, to the digital space as well. The launch of our first direct to digital film, Meri Nimmo, furthers our promise of offering very engaging original content ensuring a superior consumer experience. With this movie we embark on a journey of providing filmmakers and viewers across the globe with fantastic programming that might not get a theatrical release and delivers better viewership and engagement on digital.”

 

Commenting on the development, Rai said: “Developing content for digital consumption on Eros Now was a natural progression after our association together on films for the big screen. The digital world excites as well as challenges me and at Colour Yellow Digital, we can’t wait to paint this blank canvas and present Indian content targeted towards audiences for this medium. Meri Nimmo is one such film that’s very Indian at heart and I’m sure it will strike the right chord with its beautiful storytelling and stand out performances”.

 

 

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