Dulux gets Farhan Akhtar to promote Velvet Touch

24 Apr,2018

By A Correspondent


Dulux, the paints brand from AkzoNobel India, has unveiled a new TVC for its flagship brand, Dulux Velvet Touch. The campaign titled ‘The Glow of Success’ features brand ambassador Farhan Akhtar.


Said David Teng, Cluster General Manager, Decorative Paints, South Asia, Akzo Nobel: “We all work hard to achieve our dreams and celebrating them with our loved ones is equally important. With this new Dulux Velvet Touch TVC, we hope to motivate our consumers to not just decorate their walls, but to cherish their well-deserved accomplishments and success.”


Explaining the rationale behind the brand campaign, Titus Upputuru, National Creative Director, Dentsu One added:“There are many milestones on the path to success and Dulux Velvet Touch celebrates their arrival. The protagonist, played by Farhan Akhtar bares the walls of all the conventional success symbols, choosing instead to portray it through the unique glow offered by the brand. The poetic expression of the voice over is something that we thought would go well with the celebrity’s surname.”

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