Deepak Dhar partners with Banijay Group for their South East Asia ops

10 Apr,2018

By A Correspondent


Deepak Dhar

Former Endemol big(g) boss Deepak Dhar has partnered with Banijay Group, an independent content creation group for television and multimedia platforms. Dhar and Banijay have entered into a 50:50 joint venture in a bid to expand the group’s presence in India and South East Asia. Dhar will be designated Founder & Chief Executive Officer, Banijay Asia. In this new alliance, Banijay Asia, under the guidance of Dhar, will produce scripted and non-scripted content across multiple genres including digital and films for India and South East Asia.


Said Marco Bassetti, CEO Banijay Group: Banijay Asia has incredible potential to deliver growth to our group and I am delighted to welcome Deepak into the Banijay family.  He has an extraordinary creative talent coupled with clear-cut business insight and I very much look forward to working with him again.”


Added Dhar: “Creating innovative and engaging content has been a passion for me and I am always on a lookout for challenging opportunities. After my last role at Endemol, I was looking for an opportunity that could satiate my passion, while at the same time, have the potential to scale at multiple levels. This partnership with Banijay Group matches perfectly to what I was seeking.  Creating a strong foundation in South East Asia is the next crucial step for them and I am excited to be helming this move.”


Said Peter Langenberg, COO, Banijay Group: “This is an extremely significant partnership for us as we continue to build our presence in India and South-East Asia, one of the most dynamic and burgeoning regions in the world.  We are very excited about the wide-ranging opportunities Deepak’s experience and expertise will bring to the group.”



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