DAN’s Merkle Sokrati launches Merkle Innovation Cloud

25 Apr,2018

By A Correspondent


Merkle, a global data-driven performance marketing agency from the Dentsu Aegis Network, launched in India the Merkle Innovation Cloud (MIC) 2.0 that is powered by Adobe Experience Cloud technology.MIC 2.0 is a solution that integrates people-based data and intelligence with leading marketing cloud technologies to drive personalised customer experiences, notes a communique.


Santosh Gannavarapu

Commenting on the partnership, Santosh Gannavarapu, Chief Growth Officer at Merkle Sokrati said: “As an Adobe Global Alliance Solution Partner, Merkle enables brands to turn their Adobe Experience Cloud investments into precisely tailored customer experiences.”The agency has sponsored the 2018 Adobe Symposium, taking place in Mumbai on April 26.



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