Coca-Cola focusses on refreshing relationships through latest campaign

18 Apr,2018

By A Correspondent

 

Coca-Cola India has unveiled a new campaign for its recently launched ‘Share A Coke’ initiative. #ShareACokeIndia is the Indian version of Coca-Cola’s global campaign, which has been reinvented to connect with the Indian consumers. With the theme ‘Har Rishta Bola, Mere Naam Ki Coca-Cola’, the narrative draws upon the significance of relationships for Indians and reignites them by creating moments of happiness that comes from sharing a Coke.

 

Explaining the thought behind the campaign, Ajay Bathija, Director-Colas, Coca-Cola India & South-West Asia said: “Share A Coke campaign has sparked imagination across the globe and received overwhelming love from the consumers. We are delighted to bring this campaign to India and create more ways for people to enjoy their special moments of togetherness with the people they care about. The new TVC captures the essence of unique relationships and celebrates connecting people together in a new way. It is this refreshing take on changed nuances of relationships that is the core of our communication.”

 

Highlighting the thought behind the campaign, Prasoon Joshi, Chairman Asia Pacific, CEO & CCO McCann Worldgroup added: “The core of Coca-Cola communication has always been about magical moments in relationships between people. Share A Coke campaign is also about the true meaning of relationships and the charm in how we express those emotions. The brand again plays the enabler of that magic between people and their relationships”.

 

 

Post a Comment 

Comments are closed.

Today's Top Stories
Videos