Ceat’s new campaign on longevity of Milaze X3

03 Apr,2018

By A Correspondent

 

Ceat Ltd has launched a new campaign for its tyre brand Milaze X3. The ad aims in communicating the benefits of Milaze X3’s longevity that allows consumers to focus on other upgrades for their

 

Said Nitish Bajaj – Vice President – Marketing, Ceat Ltd:“Our Milaze X3 brand campaign has been created to generate consumer awareness and promote the benefits of a tyre that Lasts 1,00,000 km and beyond. This campaign has been conceptualized basis consumer insights that consumers want to accessorise/ personalise their vehicles but seldom do they think about the tyres….”

 

Added Kiran Anthony, ECD, Ogilvy and Mather: “It’s a joy when a brand allows you to break the category codes, and I congratulate our partners at Ceat for doing that. For the first time, on mainstream television advertising, Ceat is not showcasing a tyre in action. It is an exception that mirrors the product promise of 100,000 km which is extraordinary in itself. We’re glad we found a good insight, and stayed true to our brand personality, which is always set in a human truth.”

 

 

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