Burger King signs a category exclusive deal with Mumbai Indians

10 Apr,2018

By A Correspondent

 

Burger King has joined the cricket frenzy in India with the launch of a targeted brand campaign and a partnership with reigning IPL champions, the Mumbai Indians. Burger King has associated itself as the exclusive category partner for the Mumbai Indians, who will sport the logo as part of their outfits.

 

Commenting on the new partnership and value offering, Kapil Grover, CMO, Burger King India said: “It has always been our endeavour to provide our customers Great Tasting Burgers at Amazing Prices to as many guests as we can. And what better vehicle to spread this message than cricket which is nothing short of a religion in India.  The Indian Premier League is the most celebrated annual festival in cricket and we could not have asked for a more exciting start to our 2018 brand campaign!”

 

 

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