British Council appoints Carat to handle their media mandate

12 Apr,2018



It perhaps helps that Dentsu Aegis Network-owned Carat is headquartered in London and understands the Brit ethos better than many other media agencies.The British Council has roped in Carat India to handle its media duties in the country. Commenting on the partnership, Nirupa Fernandes – Director Marketing, British Council India said: “We are very pleased to associate with Carat in India following a close association with Carat in UK. 2018 marks 70 years of the British Council in India and we have been inspired by India every day of the last 70 years.  This year, we want to share the stories of the great things we’ve done together, make new connections and new stories, and inspire millions of young people to develop relationship and connections for the next 70 years. We are excited that working with Carat and the extended Dentsu Aegis Network will help us position our brand effectively across all channels.”


Speaking about the win, Rajni Menon, CEO, Carat India added: “It really feels great having British Council on board. British Council has been a part of many Indians’ lives through some form of their services starting from improving English skills, courses for teachers, preparing for IELTS exams, helping students to study abroad, etc. With Dentsu Aegis Network’s integrated approach and capabilities of delivering end to end solutions, we are confident of enabling a strong connect with the young and dynamic audiences across platforms.”



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