By A Correspondent

After entertaining viewers across Hindi, Kannada, Bangla, Tamil and Telugu speaking markets, Bigg Boss is ready to capture the imagination of Marathi viewers. The first ever edition of Bigg Boss in Marathi will launch on April 15 at 7pm and subsequent episodes shall air from Monday to Saturday at 9.30pm while the Sunday episode will air at 9pm. The show will be anchored by actor-director-producer Mahesh

Dabur Red Paste, has joined hands with Bigg Boss Marathi as the Presenting Sponsor in its very first edition. The show is Co-Powered by Rin, along with Special Partners Dabur Anmol Jasmine Hair Oil, Nirvana Realty’s Wollywood and Haware Intelligentia.

Said Ravish Kumar – Head, Regional Entertainment, Viacom18: “The show has seen significant viewer loyalty over the years, in all languages and in all countries. The last couple of years have also seen a considerable rise in viewership in the Marathi market which can be attributed to shows with strong production values and innovative concepts. With learnings from 40 markets from across the globe we are launching the very first season of Bigg Boss in Marathi, tailor made as per the coming of age Marathi viewers who love disruptive content, human drama, real emotions and cinematic production values”.

Added Nikhil Sane – Business Head, Colors Marathi, Gujarati and Viacom18 Motion Pictures Regional Movies: “Bigg Boss is pure reality in its absolute form. As a content creator I have seen the Marathi viewers evolve over time. On customizing Bigg Boss for the Marathi viewers, the thought was to break the mould and showcase something incredible that will generate tremendous curiosity. Our eclectic mix of contestants range from 25 to 65 years of age and their quirks and works will delight the viewers! And to control the reins of these inmates we have got on-board the very imposing and accomplished Mahesh Manjrekar, whose quick wittedness will keep the audiences glued to the show.”