Amazon gets back its Chonkpur Cheetahs for IPL 2018

13 Apr,2018

By A Correspondent


The Chonkpur Cheetahs are back for Amazon, and this time with new rivals. The campaign “Ajnabi Shahar Mein Apni Dukaan” shows the everyday struggles of an unknown city through the cricket team, where helps resolve dilemmas getting in the way of things truly important.


Conceptualized by Ogilvy Bangalore and directed by Hemant Bhandari of Chrome Pictures (Chonkpur Cheetahs) Jerald Packiasamy of Still Waters Films (Chellapuram Cheetahs), the films bring to life stories of people settling into new cities, and how Amazon India can help by providing access to required products in a humorous and light hearted way.


Said Ravi Arun Desai, Director, Mass and Brand Marketing, Amazon India: “With more than 300 million interactions across touch points in 2017, Amazon had to bring back the Cheetahs in 2018, this time chasing a bigger dream in an ‘Ajnabi Shahar’. The insight behind this campaign is that almost all Indian families have someone who would’ve moved to a big Indian city in pursuit of better opportunities for themselves and the next generation. The campaign encapsulates how Amazon supports millions of Indians in their pursuit of dreams, as we cater to their everyday needs. Our customers use Amazon to effortlessly settle down in a completely new environment. The campaign explores a few relatable stories of the Chonkpur Cheetahs trusting apni dukaan to help them tackle some problems of settling into an unknown city. With over 17Cr products to choose from, the obstacles are taken care of by, and all they now need to do is concentrate on fulfilling their dream.”


Added Azazul Haque, Executive Creative Director, Ogilvy Bangalore: “When we conceived the idea of Chonkpur Cheetahs last year we created an entire team with characters that would feel completely relatable to any individual who saw it. Their journey started as a team with a big dream – and this year that dream takes them to an unknown big city. This journey is inspired by the millions in India who shift to unknown cities to fulfil a lifelong dream regardless of the challenges they may have to face. here is everyone’s ‘Apni Dukaan’ that helps tackle these challenges, so that the dream can flourish.”



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