YuppTV ventures into fitness and wellbeing with new entity

08 Mar,2018

By A Correspondent

 

YuppTV announced its plans of venturing into fitness and wellness space. The OTT player will be partnering with Brilliant Living TV to spread the wave of fitness and wellbeing to millions of Indians living outside the country.

 

Commenting on the latest endeavour, Uday Reddy, Founder and CEO of YuppTV said: “The sedentary lifestyles we have come to live these days are posing serious health hazards. People stand at the risk of being obese, suffer from fatigue, stress-related health disorders and others. To the same end, we decided to make fitness and wellness content available on our network channels, providing our users with an easy access to world-class health and fitness related content. We are further glad to partner with Brilliant Living TV and together provide high quality content to our viewers.”

 

Added Adarsh Gupta, CEO, BLT:  “It has been our constant endeavour to bring everyday users closer to the best fitness and well-being practices that they can follow. To the same effect, we are glad to partner with YuppTV and make our stellar collection of fitness and nutrition coaching content available to YuppTV’s burgeoning global users. With the association, we intend to encourage users to practice healthy living, right in the comforts or their homes and hope that users will respond warmly to the latest offering.”

 

 

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