With #ShaadiKaGhar, Big Bazaar highlights its wedding-ready range of products

01 Mar,2018

By A Correspondent


Big Bazaar and the DDB Mudra Group have conceptualised a multimedia campaign #ShaadiKaGhar to showcase its wedding range. With this, the brand intends to position itself as a favorable destination for all wedding-related shopping in alignment to their ongoing agenda of becoming the one-stop shopping destination for Indian festivals.


The campaign has been directed by Harsha Prabhakar Rao and showcases various preparatory aspects of an Indian wedding. Said Jishnu Sen, Chief Marketing Officer, Future Retail Limited: “The level and scale of shopping during weddings is huge and as India’s largest retailer, we simply had to put our stamp on it and be an intrinsic part of every wedding home. #ShaadiKaGhar is the first step towards being the preferred destination for wedding shopping for both pantry loading and gifting.”


Speaking on the campaign, Sanjay Panday, Executive Vice President& Jt. Managing Partner, DDB Mudra West said: “#ShaadiKaGhar is based on the insight that any wedding’s to-do list largely consists of shopping tasks. Mostly, the ones on the receiving end are the parents who need to complete the shopping, keep everyone’s requirements in mind and the budgets in check. We have attempted at positioning Big Bazaar as a one stop solution that soothes out this experience for the wedding shoppers.”



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