By A Correspondent

Star India has launched the second phase of its Best vs Best Vivo IPL campaign that attempts to answer the question: from Bundelkhand to Madurai – as to who would win when a Tiger would take on another?

The national campaign, “Kaun Jeetega?” (Hindi) “Who would Win?” portrays a young child posing the question to all around him – as to who would win when two Tigers take on each other? As his question goes unanswered by everyone, his father takes him to watch an IPL match, concluding that, when a Tiger takes on another, the Tiger is always the winner.

The national campaign “Sher vs Sher” has been conceived and conceptualised by the in-house creative team at Star Sports and is directed by Shlok Sharma in Bundelkhandi and Prakash Varma of Nirvana Films in Hindi, along with Vijay Prabakaran in Tamil.

Commenting on the launch of these films, Rahul Johri, Chief Executive Officer, Board of Control for Cricket in India (BCCI) said: “With fans across the globe waiting for the Vivo IPL 2018 to start, we decided to launch the second leg of the #BestVsBest campaign today. It is all about the universal appeal of IPL. This aspect is something I believe will keep fans glued to all the action in Vivo IPL 2018 which will further enhance this global celebration of the brand IPL.”

Added Gayatri Yadav, President Consumer Strategy & Innovation, Star India: “The Sher vs Sher campaign is a representation of what Vivo IPL 2018 has in store for millions of cricketing fans across the globe. Continuing from the IPL anthem launch earlier this month, with this motive we would like to reinforce how intense and unpredictable the contest would be between the teams to win the coveted Vivo IPL 2018 trophy. This April stars from across the cricketing world descend upon India to prove their mettle in one of the most testing tournaments in the world giving fans across a truly exhilarating and nail-biting experience.”