Samco Securities unveils ‘AbSabKuchHoSaktaHai’ campaign

26 Mar,2018

By A Correspondent


Discount broking startupSamcoSecurities has launched an ad campaign -‘Ab Sab Kuch Ho Sakta Hai’ – to announce StockNote, a platform that “empowers investors to make the right decisions by simplifying trading and content consumption”.


To support this endeavour, the company has launched a series of four films conceptualised by Triton Communications. Said Chirag Joshi, Head of Marketing at SAMCO Securities: “We identified the power of technology and leveraged it to draw a blueprint for simplifying the complex process of trading for a retail stock investor with Stock Note. We, at Samco Securities, believe that a campaign must be able to engage with a consumer through simplereal life experiences. Our campaign is reflective of the same ideology. Using a storytelling narrative, through our campaign, we aim to connect with our consumers by educating them on how they can derive value from Stock Note and entertaining them at the same time. Our campaign is reflective of how Stock Note helps to resolve some of the significant pain-points faced by traders today.”


Added Ali Merchant, Founder Director of Triton Communications: “Samco Securities has come up with a truly innovative platform that addresses almost every issue faced by the retail investor. It uses proprietary technology that they have developed with customer pain-points in mind. Triton is delighted to partner them in their communication and brand building”


Added Ullas Chopra, National Creative Director at Triton: “Our task was to communicate the amazing nature of Stock Note’s features. The idea led naturally to eye-popping visuals that convey the story even when the TV is on ‘mute’. We are sure that the idea and the execution will stand out in a category that’s often a little bit too serious.”



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