Rathi Gangappa named CEO, Starcom India

09 Mar,2018

By A Correspondent

 

Rathi Gangappa

Starcom has appointed Rathi Gangappa as Chief Executive Officer in India. Gangappa comes with over 20 years experience in media and brand communications. She was until recently COO at MediaCom, where she was in charge of day-to-day operations and managing key client relationships across Mumbai, Delhi and Bengaluru. Her past stints also include Vodafone, Onmobile Global Ltd, Maxus and Lowe Lintas.

 

Anupriya Acharya

Said Anupriya Acharya, CEO, Publicis Media India on the appointment:  “We’re delighted to have Rathi join us. Her immense experience across agency, client and publisher eco-systems and demonstrated capabilities across the entire gamut of marketing and crand communications is exemplary. She shares our view on the consumer journey being ever-evolving and the challenges it poses to brands and is passionate about Starcom’s Human Experience approach. She will no doubt be an asset and will add value to our clients and people alike.”

 

Added Gangappa: “I am very excited to join Starcom, especially at a time when the agency has gained so much momentum. Starcom’s Human Experience focus connects human values with brand objectives, delivering seamless integrated communications. I look forward to driving business results for clients and adding to the Starcom culture of innovation and collaboration. It has a wonderful set of clients both locally and globally and a really strong backing of Publicis Media.”

 

 

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