Publicis Communications sets up customer experience centre

05 Mar,2018

By A Correspondent


Publicis Communications has announced the launch of its customer experience centre of excellence in India. Three Publicis Communications agencies – Sapient Razorfish, DigitasLBi and Indigo Consulting – have come together to consolidate their top-end user experience and user interface capabilities to form the experience centre.


The centre will be led by Hemant Bhagia, Customer Experience Director at Sapient Razorfish. Speaking about the new development, Himani Kapadia, CEO – India, Sapient Razorfish and DigitasLBi said: “This strategic shift is in line with our vision of creating client-focused best-in-class solutions. It made sense to create connections between our immense ‘for India’ and ‘from India’ CX capabilities spread across brands, so that the sum of the parts is greater than the whole. Each brand will continue to have teams under their roof, thus ensuring insulation for clients, while being part of a platform that gives them access to thought leadership, best practices, talent and infrastructure to deliver new age experience solutions.”


Added Rajesh Ghatge, CEO, Indigo Consulting: “The voice of the customer is demanding best-in-class, best-in-category, immersive CX solutions. This ask can only be addressed by getting in the best talent that is supported by distilled insights and collective experience. The centre is aimed to build a competence in UX and UI, in depth and scale, which is unmatched in the country. The benefit to our clients is going to be immense, helping them win bigger and win faster in the marketplace.”



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