Ola hires Starcom as its Media AOR

06 Mar,2018

By A Correspondent

 

Starcom India has been awarded the media duties of ride-share major Ola. The Publicis Media agency will oversee the account’s media planning and buying across both traditional and digital media. The mandate is for India, as well as for upcoming international markets that Ola will operate in. The account, pegged in the region of Rs 200, was earlier held by GroupM agency Motivator.

 

Deepak Sharma

Said Deepak Sharma, Managing Director, Starcom North: “Ola was impressed with our strategic planning skills, led by the Human Experience (HX) approach, as also with our strong data and analytics-led capabilities. They are on an incredibly exciting journey and we look forward to being a part of their growth and expansion plans.”

 

Added Mudit Shekhawat, Senior Director, Marketing at Ola: “We are excited to partner with Starcom. Their teams were able to demonstrate strong insights on the category and brought in fresh ideas and thinking on the brand. Their expertise in integrated communications strategies and smart execution will help in further consolidating our leadership in this industry. We are excited to work with them.”

 

 

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