Ogilvy highlights what’s really good with Cake Up

07 Mar,2018

By A Correspondent


Ogilvy India, in association with Ogilvy Pakistan, has crafted a heart-warming story for the launch of Peek Freans ‘Cake Up’. English Biscuit Manufacturers (EBM), Pakistan’s leading brand of biscuits has stepped into a new food category with launch of Cake Up.


Said Sukesh Nayak, Chief Creative Officer, Ogilvy West: “Our products are filled with real goodness and so is our life. To launch the ‘Real Goodness’ platform, we chose to tell a story of a working mother who finds a unique way to create real a connection with her son. A connection that leaves a lasting impression.”


Talking about the collaboration on this particular ad and how it came to be, Nayak added: “Ayesha Janjua, the marketing head of EBM (promoter of Peek Freans Cake Up), was the marketing head at Shan Foods when we made two very successful ads for them and when she moved to EBM, we just wanted to continue the relationship. We are really glad that we did.”


Said Janjua, who is Head of Marketing, EBM: “With this thematic campaign, we will establish our position in the consumer’s mind as being bigger than just a sweet snack. Peek Freans Cake Up will become the catalyst for starting real conversations with the people we love, who sometimes in our busy lives, we forget to appreciate or communicate with, in a meaningful way. Every moment counts, and when it comes straight from the heart, that moment becomes a lifelong memory to be cherished.”



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