MSD loses his cool in latest film for Snickers

07 Mar,2018

By A Correspondent

 

Mars Wrigley Confectionery announced the appointment of cricketer Mahendra Singh Dhoni as the new brand ambassador for its chocolate brand Snickers

 

Taking forward it’s ‘You Are Not You When You’re Hungry’ proposition, the association with the former Indian cricket captain kickstarts with a new TVC. Conceptualised by RK Swamy BBDO, the film captures a humorous locker room conversation between MSD and his team. Dhoni is seen in a completely new avatar, dressed as a warrior. Channeling his inner king, in full gusto, he calls upon his teammates to take a pledge to beat the opposing team. This uncharacteristic tirade is finally brought to an end when one of the players reasons that hunger makes even Captain Cool lose his cool and offers him a bar of Snickers to satiate his hunger.

 

Talking about the association, Yogesh Tewari, Marketing Director, Mars Wrigley Confectionery, said: “We are honoured to have M SDhoni join the Snickers family. The brand is loved across the world for its cool quotient and there is no one who personifies this better than our very own Captain Cool. With the association of M.S Dhoni, we are beginning the next chapter of our journey in India and strengthening our relevance amongst Indian consumers.”

 

 

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