MakeMyTrip unveils new campaign to encourage hotel booking online

21 Mar,2018

 

 

MakeMyTrip has launched its new campaign with brand ambassadors Ranveer Singh and Alia Bhatt.

 

Speaking at the launch, Rajesh Magow, Co-Founder and CEO-India, MakeMyTrip, said: “As India’s leading online travel company, we are doubling down on growth in the deeply fragmented hotels segment by highlighting the benefits of online hotel booking to consumers. India is in a sweet spot in terms of internet growth, as more and more people are accessing internet fuelled by low data prices and smartphone user growth. Our new campaign highlights our overall business strategy to accelerate the conversion from offline to online hotel bookings.”

 

Commenting on the new TVC, Saujanya Shrivastava, Group CMO, MakeMyTrip added: “MakeMytrip has been consistently focusing on the category expansion in the Online Hotels space by bringing down the entry barrier for travellers. Our new campaign provides yet another compelling reason to book Hotels online.  The intent is to a dispel long held belief amongst offline Hotel users that they often get the best deals through ‘offline’ negotiations and ‘jugaad’. The best price guarantee is one such powerful evidence of the myriad benefits of booking hotels online”.

 

Talking about the campaign, Hemant Misra of Publicis Capital said: “This summer we are launching the next phase of MMT campaign – Best Price Guarantee and Pay at Hotel. Our communication journey that began in the summer of 2016 has grown into a remarkable movement. Our core strategy was focused on the interaction between the old and the new way of travelling. It is a one-to-one interaction between our protagonists which is made entertaining and engaging by Alia and Ranveer’s performance.”

 

 

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