Lokmat salutes womanhood with #BaiManoos

09 Mar,2018

By A Correspondent


Lokmat has announced a new concept adressed via a  #BaiManoos. The initiative is an invitation for everyone to move beyond stereotypes and see women for what they really are – people.


Said Hemant Jain, Senior Executive VP, Lokmat Media, Business Head, ClickStart: “The evolution of the Bai Manoos concept, its execution, and the response it is already receiving gives me great personal satisfaction. I’m tremendously proud to be spearheading this campaign, which I believe has the power to make a difference in the struggle for women;s empowerment. Women’s issues are after all, human issues, and I hope to see a positive change in our society’s attitudes soon!”


Added Shalini Gupta, Vice President, Brand & Communication, Lokmat Media Group: “This is a clutter-breaking 360-degree concept which goes beyond womanhood to acknowledge mankind and humanity beyond womanhood. This is in line with Lokmat Media Group’s larger brand philosophy that identifies and recognises people across age groups in Maharashtra for unique initiatives and truly believes in making a difference in their lives… through initiatives as these we wish to drive a change in thinking thus striving for a better world beyond stereotypes.”



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