By A Correspondent

Gagan Oil has unveiled a new digital campaign around Holi created by Leo Burnett India.

Speaking about the new campaign, Milind Acharya, Head of Marketing at Bunge India said: “We Indians, and more so the people of North India, are full of life, celebration and food. Brand Gagan is an integral part of their lives as it carries the same attitude. Festivals are mainly where this attitude comes alive. We see an opportunity to talk to our consumers carrying the same attitude. This attempt is also the same, whereby, we are simply telling consumers to ‘celebrate Holi with colours and food’. Yes, in our own unique

Throwing light on the campaign, Vikram Pandey, Executive Creative Director, Leo Burnett India said: “Do’s and don’ts around festivals can be quite a downer. The brand urges people to look at these ‘rules’ positively with the mantra of ‘KhaoGagan, RahoMagan’, and keep their festive spirits high with great food. While for Diwali we positivised the ban on crackers, we took up ‘Save Water’ for Holi. With quirky execution as the brand language, this one delivers a Happy Holi message that’s like no other.”