Laqshya Media group acquires Digitalabs

07 Mar,2018

By A Correspondent

 

Laqshya Media Group has announced the acquisition of Digitalabs, a digital marketing agency based out of Noida.

 

Said Rakesh Tulsiani, COO of the new division: ”For years, Digitalabs has facilitated brands with conceptualising and implementing fully integrated digital marketing strategies which stem from nothing but data and numbers. We plan to continue the same mission as part of Laqshya Media Group. Sharing the same set of values, partnering with them will not only strengthen our base, it’ll add to the diversity of customers we’ll serve”.

 

Added Agam Chaudhary, Co-founder of Digitalabs and now CMO of the division: “At Digitalabs we’ve always been a technology-driven digital marketing solutions company and with Laqshya, while we strengthen that, our clients will now reap the benefits of getting serviced by a much bigger agency with further specialized and integrated solutions. Digitalabs as part of Laqshya will now go on to define the next generation of digital marketing.”

 

Commenting on the acquisition, Alok Jalan, managing director of the Laqshya Media Group said: ‘‘This is a natural corollary to our expansion into all communication platforms that help our clients engage with the Millennials.  Technology will be at the center of all our offerings to our clients & Digitalabs’ first mandate is to look at convergence between OOH, Experiential & Digital”.

 

 

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