KFC unveils campaign to promote new ‘Super Charger’ offering

01 Mar,2018

By A Correspondent

 

KFC India has rolled out a TVC for its all-new Super Chargerburger. Commenting on the film, Lluis Ruiz Ribot, CMO, KFC India said, “Following the ‘more in less’ ideology, we launched our new pocket-friendly ‘Super Charger’ to serve as a quick recharge for consumers. The light-hearted TVC has been conceptualised by Ogilvy & Mather.

 

Said Ajay Gahlaut, Deputy Chief Creative Officer- Ogilvy India, Chief Creative Officer- Ogilvy North: “A bigger burger at a nominal price offering from KFC was news enough. The task hence, was to find a creative way to deliver the good news and ‘Recharge at 99’ as an idea, just fit like a glove. For a refreshing change, we tapped the world of girls and their undying love and excitement for the four legged. The outcome – a relatable, cute-to-watch TVC that speaks for the product and its USP.”

 

 

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