Idea’s ‘Nirvana’ offering has a solution for all its Postpaid customers

16 Mar,2018

By A Correspondent


Idea Cellular has unveiled a new campaign for its new Nirvana range of Postpaid plans.


Speaking on the campaign, Sashi Shankar, Chief Marketing Officer, Idea Cellular said: “Brand Idea understands consumers’ needs and helps them positively transform their lives through its services. This campaign aims to capture how Idea’s Nirvana Postpaid Plans help transform moments of stress for the consumer into moments of carefree happiness. When a consumer chooses Nirvana plans, everything they need from their mobile service provider is taken care of, and so they can continue to focus on the bigger things that truly matter to them.”


Developed by BBDO India, the TVC will be amplified through an integrated 360-degree campaign, spanning across television, radio, OOH, digital.



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