HDFC Life promotes post-retirement pension benefits in latest film

16 Mar,2018

By A Correspondent


HDFC Life has launched a new pension plan that is directed at individuals who are about to retire from their jobs in the next five to ten years.


Speaking about the campaign, Pankaj Gupta, Executive Vice President – Strategic Alliances, Bancassurance, and Marketing said: “Annuity is one of the key focus areas for us as an organisation. Our recent research reveals that post retirement; people struggle to manage expenses as they are anxious of their life ahead. Post retirement, with no salary coming every month, we tend to curb our lifestyle because though we have a large lump sum amount as savings, we are always afraid of outliving our savings. In such a scenario annuity product can play a major role as they ensure that you have guaranteed regular income akin to your salary that gets paid to you all your life. This can ensure that your life after retirement is similar to the one lived before.  We have tried to communicate this very benefit by way of this campaign.”


Commenting on the campaign, Rajdeepak Das, Chief Creative Officer, Leo Burnett, South Asia said: “Retirement brings with it a lot of sacrifices. However, retirees tend to give up their everyday joys to remain financially independent; these are the joys that give life meaning. People retire from their professional designations, and not as parents and spouses. We wanted to reassure our customers with the new Guaranteed Pension Plan policy, and I believe we have succeeded through this beautiful Humankind campaign.”



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