By A Correspondent

Pass Pass Pulse has rolled out its second TV commercial. The TVC has been conceptualised by J. Walter Thompson.

Speaking on the brand, Shashank Surana, VP, New Product Development, DS Group said:“Pass Pass Pulse has redefined the hard boiled candy space and it is our constant endeavour to strengthen the consumer base by increased product offerings and focused customer interface. This new TVC highlights the love that consumers have for Pulse candy and the temptation they offer or forego to get one. Through this high decibel campaign we intend to extend our consumer connect and also show gratitude to our customers, who made Pass Pass Pulse a roaring success; by offering a Paytm cashback scheme.’’

Added Shujoy Dutta, Vice President & Executive Planning Director, J. Walter Thompson:“Our first commercial on Praanjaaye par Pulse najaye established the irrational love for Pulse. With the second ad we had to take the narrative further, into newer, masaledar, less life-threatening situations while keeping the quirky, craze for the brand alive.”