By A Correspondent

Leveraging insights from the lives of fitness and sports enthusiasts, MuscleBlaze is unveiled a new digital campaign – ‘Ziddi Hoon Main’ created by the DDB Mudra Group.

Commenting on the brand, Sameer Maheshwari, CEO & Founder, Muscleblaze, said: “Muscleblaze is committed to connect and communicate meaningfully with fitness enthusiasts. We believe “Zidd” as a concept will strike an instant chord with fitness consumers and strengthen Muscleblaze position as a leading sports nutrition brand in India.”

Speaking on the campaign, Brijesh Jacob, Chief Creative Technologist, DDB Mudra Group, said: “The brand team had just come off a huge hit with Tum Nahin Samjhoge. The benchmark had been set. But more importantly we felt that it was time to lay down a platform that can be ownable and on which we could build the brand. Zidd, is that platform and we believe is easily extendable to both internal as well as external audiences.”