Bigg Boss now also in Marathi

21 Mar,2018

 

 

Colors Marathi has announced the launch of the Marathi version of its reality TV show – Bigg Boss. Set to launch on April 15, the channel has roped in well-known producer-director-actor Mahesh Manjrekar to host the show.

 

Said Ravish Kumar – Head, Regional Entertainment, Viacom18: “Bigg Boss has been one of the most successful franchises that we have. It has done wonders in every language that it has been adapted to. We believe that the Marathi viewers have worked up a great appetite for this kind of cutting edge content and this is just the right time to give them an experience that is at par with the national channels.”

 

Added Nikhil Sane – Business Head, Viacom18 Motion Pictures Marathi, Colors Marathi and Gujarati, “The Marathi viewers have evolved to a great degree and there are very few Reality formats on Marathi television that holds their interests. Bigg Boss as a concept has borne excellent results for our Hindi, Bangla and Kannada counterparts. The show is an emotional roller coaster ride for the inmates as well the audiences. The format offers tremendous viewer engagement, and who better to present it than maverick actor-filmmaker Mahesh Manjrekar. Mahesh has explored the raw elements of human nature in his films and is best suited to take our viewers through this journey on television.”

 

 

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