Big night for green advertising

07 Mar,2018

 

The eighth edition of the Olive Crown Awards, the International Advertising Association (IAA) India Chapter’s awards for excellence in communicating sustainability was held in Mumbai on Tuesday, March 6. Isha Foundation, Reliance Foundation, Vodafone-Ogilvy & Ola-Happy McGarryBowen bagged the top awards.

 

Said Ramesh Narayan, President – IAA India: “The response was heartening with more than 100 per cent increase in the number of entries being received. Entries have come from nine countries in total. The Olive Crown is truly a pan-Asian award now.”

 

 

The Gold Corporate Social Crusader Award was presented to Reliance Foundation and the Silver to Vodafone. While accepting the award on behalf of foundation chair Nita Ambani, Kaushik Roy spoke of how Jamnagar in Gujarat, once with just 83 trees, today has 2500 acres of man-made green patch. They were proud of being the world’s largest mangrove and started at a time when the government hadn’t mandated CSR. Ogilvy & Mather bagged the prestigious Campaign of the Year for their Vodafone campaign. Shankar Mahadevan and children from his academy entertained the audience with a performance that had people asking for more.

 

The Corporate Green Crusader award was presented to Isha Foundation for their Rally for Rivers initiative. Reading the citation, Megha Tata mentioned said: “The IAA is privileged to present Isha Foundation the Green Crusader Award for its unique and far-reaching initiatives for a sustainable environment and spreading the seeds for a greener future.”

 

The highlight of the evening was a conversation of Jaggi Vasudev of the Isha Foundation, better known as Sadhguru, Viacom18 Group CEO Sudhanshu Vats. “This is Bharat – on small issues we may fight but we come together when there is a real problem,” he said on the Rally for Rivers project, adding: “When we get to a certain pace of activity in life, we have a fundamental responsibility to positively impact the life around us.”

Olive Crown Winners- 2018

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