Big FM to offer digital-first programmatic solution

27 Mar,2018

By A Correspondent

 

Big FM has announced an investment in a programmatic solution designed to enhance advertiser experience. The integrated ad-tech platform will be modelled to achieve faster time to market by ensuring operational efficiency and cost effectiveness.

 

Commenting on the soon to be launched innovative offering, Asheesh Chatterjee, Chief Financial Officer, Reliance Broadcast Network Limited (Big FM) said:“Big FM’s intention to invest in an adtech platform is a defining milestone in our digital-first journey, as we aim to enhance our advertiser experience and integrate it within our technologically evolving ecosystem. The highly scalable platform is revolutionary as it will drive programmatic buying of ad spots and seamlessly lead to linear radio transmission whilst managing peak loads smoothly. By investing in cloud-based services, it’s a step towards being ready for tomorrow’s media landscape centered on digital consumption. We are already in talks with leading tech partners in this space to help us build a robust programmatic solution.”

 

 

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