Big FM launches content studio and talent incubator

01 Mar,2018

By A Correspondent


Radio network Big FM has set up Thwink Big – a short-form video and audio talent incubator and content studio. Thwink will contribute towards making the brand future ready for catering to growing consumer and advertiser needs and changing media trends. It, notes a communique, encapsulates three core aspects that are at the centre of the network’s strategy – excellent music, outstanding story-telling and captivating social


Spearheaded by Manish Karnatak, the studio consists of senior talent in both audio and video like Aditya Parwatkar who heads national programming for Big FM with diverse career experiences in the media industry and Vanshika Sharma who is a passionate storyteller with over 12 years of extensive programming experience with media outfits such as Voot. The respective Audio and Video Creative Directors along with Manish and the team dedicatedly work towards delivering end-to-end content solutions across radio and digital platforms for both audio and video formats.


Commenting on the launch, Tarun Katial, CEO, Big FM said: “Thwink will be a strong pillar to our content marketing offering for consumers and advertisers. We have put together a team of experts who will curate marquee cutting-edge content across mediums – audio and video deployed on Radio and Digital and work closely with talent across genres. It will also serve as a go-to partner for advertisers for creating clutter breaking content, spikes and solutions. It will enable strategic innovation and creation of quality content with increased efficiency. Thwink is our vision for the future of content in the industry.”


Speaking on the studio launch, Karnatak said: “It is really important to have a strong understanding of the consumers needs in the uncertain digital domain. At the same time, it is key to possess capabilities to deliver on those fronts. Thwink BIG acts as a one-stop-shop in accelerating production of innovative content to further expand our repertoire of offerings and cater to higher volumes of media consumption in today’s times. We thrive on digital content and our aim is to empower content creators to take their offering to the next level. We have already produced and delivered differentiated content and will continue to offer this for our customers and consumers.”



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