By A Correspondent
Big FM is fortifying its strength in being the pioneers of original content curators and customised client solutions/campaigns with a series of initiatives, informs a communique Since undertaking the #SmarterFasterTogether approach, sound production, integration of brand’s messaging, original content creation on-air and digital, innovative campaigns and more have witnessed dedicated centres and team at work to streamline and deliver a rich product, it adds.
Speaking about the strategy, Tarun Katial, CEO, Big FM said: “As a network that has been a pioneer of various trends in the radio industry, Big FM continues to move ahead with the diligence of creating path-breaking content and provide enriched experience to its partners and audiences. The #SmarterFasterTogether approach defines the strategy of our network that is in line with the advancement of the media landscape and demands of the customers and stakeholders.â€
Meanwhile, Big FM aligned its teams into direct and indirect businesses. The client-facing direct business will be led by Shalini Dureja – National Business Director-Retail, SME & Government and Divya Singh – National Business Director – Corporate, National & KAM. The indirect business will be led by Aparna Kapoor – National Business Director- Agency.