By A Correspondent

Big FM is fortifying its strength in being the pioneers of original content curators and customised client solutions/campaigns with a series of initiatives, informs a communique Since undertaking the #SmarterFasterTogether approach, sound production, integration of brand’s messaging, original content creation on-air and digital, innovative campaigns and more have witnessed dedicated centres and team at work to streamline and deliver a rich product, it adds.

Speaking about the strategy, Tarun Katial, CEO, Big FM said: “As a network that has been a pioneer of various trends in the radio industry, Big FM continues to move ahead with the diligence of creating path-breaking content and provide enriched experience to its partners and audiences. The #SmarterFasterTogether approach defines the strategy of our network that is in line with the advancement of the media landscape and demands of the customers and stakeholders.”

Meanwhile, Big FM aligned its teams into direct and indirect businesses. The client-facing direct business will be led by Shalini Dureja – National Business Director-Retail, SME & Government and Divya Singh – National Business Director – Corporate, National & KAM. The indirect business will be led by Aparna Kapoor – National Business Director- Agency.