Bankbazaar.com appoints Aparna Mahesh as CMO

14 Mar,2018

By A Correspondent

 

Bankbazaar.com has appointed Aparna Mahesh as CMO. Based out of Bengaluru, Mahesh will lead the company’s marketing strategies, to drive the next phase of growth at BankBazaar.

 

Mahesh joins BankBazaar from FreshMenu where she was the CMO. Prior to this, she headed Brand Marketing at Quikr.com.

 

Commenting on the appointment, Adhil Shetty, Co-founder and CEO, BankBazaar.com, said: “We started our journey with a digital-only strategy aimed at the metros, as that is where the bulk of our customers existed then. Today, cashless, paperless finance is gaining acceptance across India, and it is time to revisit our marketing strategy. It is the time we look beyond the online space exclusively, and reach out to more people than ever through mass media as well. As we explore newer strategies and experiment with other media, we are thrilled to have an industry stalwart like Aparna to support us and guide our efforts.”

 

 

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