Bajaj Almond Drops hair oil relaunches its ‘Load Mat Lo’ campaign

12 Mar,2018

By A Correspondent


Bajaj Almond Drops has unveiled its integrated campaign titled ‘Load Mat Lo’, which features Parineeti Chopra as the brand ambassador. Besides traditional media like TV and Print, the brand has also engaged with consumers via digital activities and has planned for outdoor advertising in key markets.


Commenting on the thought process behind this campaign, Sandeep Verma – President, S&M at Bajaj Corp said: “These days, young women shirk at the idea of oiling their hair. The core reason for this is the sticky and heavy feeling on the head. It feels like there is a ‘load’ on their head. However, with Bajaj Almond Drops hair oil they don’t need to worry about chip-chip and greasy hair. Bajaj Almond Drops hair oil gives their hair the nourishment it needs without the heavy feeling on the head. Our ‘Load Mat Lo’ campaign strives to provide a solution to the unnecessary worrying in the context of hair oiling.”



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