Bajaj Allianz captures the essence of its philosophy in latest film

06 Mar,2018

By A Correspondent


Bajaj Allianz Life Insurance launched its latest campaign Samjho Ho Gaya, which is designed to speak to consumers on its brand promise – Life Goals.


Speaking on the campaign, Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance, said: “Defining our new brand essence anchored on unique product offering, the campaign expresses the company’s purpose. We are here to enable Life Goals of our customers so that they can live life to the fullest. Resonating with Life Maximizers, the new age investors, we aim to build engagements and start conversations around #LifeGoals in an insightful manner. Aided by sustained 360 degree marketing efforts, and most importantly, through reconfiguration of key customer touch points, our objective is to make brand Bajaj Allianz Life synonymous to authentic Life Goals Enablers over a period of time”.



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