Avian Media merges with WE; new entity to be called Avian WE

28 Mar,2018

By A Correspondent


It’s a story that we were looking to report many months ago. Global independent PR major WE Communications (WE) has announced a strategic investment in Avian Media, a leading PR agency and its sister public affairs consultancy, Chase. WE Communications India will merge with Avian and will now be called Avian WE. Chase will remain a separate consultancy owned by Avian WE and will retain its name.


“By joining forces with Avian Media, another like-minded independent, we can continue to put our clients at the center of everything we do,” said Melissa Waggener Zorkin, CEO of WE Communications. “Our investment immediately extends the client capabilities we offer and creates opportunities for future services expansion, supercharging our regional and global network.”


Founded in 2004 by Executive Chairman Nikhil Khanna, Avian Media currently numbers more than 150 employees with offices in Mumbai, Delhi (where it is headquartered), Bengaluru, Chennai, Hyderabad and Pune. Khanna, working with Co-Managing Partner and now Group CEO of Avian WE India, Nitin Mantri, together built Avian Media into the second largest independent communication consultancy in the country. Avian WE clients in India include Airbnb, Airbus, Bloomberg, Dell, MasterCard, Qualcomm, Sony and TripAdvisor.


Said Khanna: “We are excited about this partnership. Both entities share a common entrepreneurial culture and a philosophy of working in partnership with our clients to build long-term relationships, and a culture that places great emphasis on our people. I am very excited about what we can achieve together.”


Added Mantri: “The merger between Avian into WE represents a huge opportunity for us to accelerate our expansion into new sectors and markets within the region. With the increased scale of the combined business, we can deepen our specialist capabilities, particularly in the areas of our power sectors Technology, Health, and Consumer and provide our team with greater development opportunities.”


In addition to expanding its regional and global footprint, WE is also growing its signature intellectual capital, Brands in Motion, to include India. Brands in Motion examines the movement of sectors and brands inspired by, or driven by, technology.


“WE is focused on becoming the leading, independent mid-sized global network in the industry. With last year’s addition of Red Bridge in China and WATATAWA in Singapore, combined with our investment in Avian Media and Chase in India, we are in a great position to serve multi-market clients better than we ever have,” said Alan VanderMolen, WE President of International. “These additions to our family are yet another example of WE aggressively expanding our global network in order to service a growing, global client base.”

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