AROI & AAAI sign MoU to address business interests

19 Mar,2018

By A Correspondent

 

The Advertising Agencies Association of India (AAAI)  and Association of Radio Operators for India (AROI) signed a Memorandum of Understanding last week that envisages a close working relationship between the radio players and Advertising Agencies Associations through joint committees and standard procedures. The alliance will enable them to make joint efforts for promoting advertising business on radio and develop and implement a credit control and collection mechanism with standard operating procedures to ensure best credit terms and timely collections.

 

The MoU was signed by the Presidents of the respective associations, Nakul Chopra for AAAI and Anurradha Prasad Shukla for AROI.

 

It may be noted that commercial radio currently entirely operates through over 310 FM radio stations in the country with about 70 more under operationalization. Another 700 more stations are expected to be auctioned by the Government of India over the next one year. Also, being the last entrant in the Indian media space, the strong ground presence and the vitality, efficacy and viability of radio (the only media that can be consumed while doing other activities) is only now being strongly realized by various advertisers and consumers.

 

Said Tarun Katial, CEO, BIG FM on the MoU: “[It is a] landmark moment - AAAI and AROI sign the MOU on credit relationship for the benefit of all stakeholders. Thanks a lot Ashish Bhasin, Sam Balsara, Shashi Sinha, Abe Thomas, Anurradha Prasad for all your support – look forward to a much better working relationship.”

 

 

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