MSL has won the communications mandate for Adobe India. The mandate includes end-to-end communications including public relations, digital, social and analyst relations, starting the April 12018. MSL India comes on-board post a multi-consultancy pitch.

Said Amit Misra, CEO, MSL India: “We take pride in being the communications partner for Adobe, a company known for its cutting-edge technology and work culture. With a clear understanding of Adobe’s ambitions and priorities, we are conscious of our role as strategic advisers, and look forward to supporting Adobe’s growth in India.”

Added Viju George, Managing Director, 20:20 MSL: “We are very proud to be associated with Adobe. A company that has a legacy built on creativity of its people and we feel that is where MSL aligns with them. Together, we believe we will be able to create an important success story.”