Zee5 awards digital mandate to Publicis Media

19 Feb,2018

By A Correspondent

 

Publicis Media has won the full digital duties of Zee5 in India, the recently launched digital entertainment platform from Zee Entertainment Enterprises Ltd (ZEEL). The business was won as part of a multi-agency pitch. It may be recalled that Zee5 had announced the awarding of the Media AoR to Carat earlier this

 

Said Group CEO Tanmay Mohanty: “The OTT segment in India is poised for exponential growth and requires specialist expertise trained to navigate this new and emerging area. We look forward to making Zee5 a powerful business.”

 

Added Archana Anand, Digital Head, Zee5 India: “Zee5’s language focus makes it strongly relevant to people across the length and breadth of India. We were therefore looking for a partner that could bring in the necessary digital marketing solutions and deep consumer insights to help take us across markets and quickly establish Zee5 as the go-to digital destination for language content. Publicis has strong credentials and experience in digital marketing and understands the changing milieu of the digital and entertainment business.”

 

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