Wagh Bakri’s Mili Tea bets on the consumer-retailer relationship in its latest campaign

16 Feb,2018

By A Correspondent


For their latest campaign ‘Peeoge toh Janoge’, Wagh Bakri and DDB Mudra have shown brand ambassador Sakshi Tanwar in a new avatar. The agency has crafted the ad film with Sakshi playing a local shop owner – one of the biggest influencers in the lives of grocery buyers in India.


Said Parag Desai, Executive Director, Wagh Bakri Tea Group: “Mili is one of the most well-distributed tea brands from our group. Its quality is liked and preferred by North Indian consumers as compared to our national competitors. We are confident that through the new Mili TVC we will be able to reach out to a larger audience”.


Added Rajiv Sabnis, Executive Director, DDB Mudra Group: “We got down to the core benefits of the product and delivered it in the simplest manner possible. The convincing power of the retailer was proven in our market visits, so all we had to do was create an interesting conversation between the retailer and consumer. The product insight – that if you try Mili once, you’ll be convinced of its quality – was effortlessly integrated.”



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