‘The Gutenberg Galaxy’ invites participation from ad agencies

23 Feb,2018

By A Correspondent

 

The International Advertising Association India Chapter and Free Press Journal have announced the compilation of ‘The Gutenberg Galaxy’,a book that will showcase case studies of selected print advertisements which were created in the period— January 1, 2016- December 31, 2017.

 

‘The Gutenberg Galaxy’ will feature case studies of the best print ads in the period specificed. By keeping the entry free, IAA-India Chapter-FPJ wants to welcome large number of case studies. There is no limit to entries from the agencies. For this initiative, Sandeep Singh (who can be often seen on news television defending the political right) will be the Editor. The criteria for the entries are: the case study should not exceed 1,000 words and nor have more than six visuals and the entry should be sent along with a NOC from the client/advertiser. The last date for submission of the case study is March 15, 2018.

 

Ramesh Narayan

Said Ramesh Narayan President IAA (India Chapter): “The IAA is committed to contribute positively to every segment of its all-encompassing constituency. In a country like ours where print readership is robust, it is important to chronicle the best advertising that appears in this medium not from a creative lens, but in the form of a case study. I am confident the result will be an invaluable resource material that will become a collector’s item.”

 

Abhishek Karnani

Added Abhishek Karnani, Director, Free Press Journal: “This initiative is about keeping a record of best print advertisements that were printed last year. By supporting this initiative, Free Press Journal, one of the oldest publications of India, is trying to showcase the contribution of the print adverts. By including case study in the collection, we are helping the reader to understand the strategic use of print media. This collection would act as a reference book for future generation.”

 

Idea achchahai. But why call it Gutenberg Galaxy…. Why not something more Indian?

 

 

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