Sony LIV crafts a short film in association with IndiaFirst Life Insurance

22 Feb,2018

By A Correspondent


Sony LIV has crafted a new short film for India First Life Insurance. The promotional film titled ‘Tera Mera Pyaar Amar’ is said to be a humorous take on life after death and how the protagonist makes sure he protects his family’s future in his absence.


Said Uday Sodhi, EVP and Head-Digital Business, Sony Pictures Networks (SPN): “At SonyLIV we strive to tell compelling stories that mirror society’s trends. We are very happy to partner with IndiaFirst Life Insurance and help them take their brand message to the masses. We are humbled that brands believe in us and we will continue to create content which will resonate with the new age digital consumer.”


Added Rushabh Gandhi, Director- Sales & Marketing, IndiaFirst Life Insurance: “The exponential growth of digital media has changed the way our audience consumes content. Earlier the shelf life of short films was limited to tele-films and film festivals but now smartphones and apps have revolutionised our lives, giving us access to a plethora of content on-the-go. Players like SonyLIV, create path-breaking content that helps reach a wider target audience and we are delighted to be associated with this interesting short film – Tera Mera Pyar Amar. This association is close to our heart as the storyline is in-line with IndiaFirst Life brand messaging.”



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