Pune Design Festival on Feb 16-17

14 Feb,2018

By A Correspondent


The Association of Designers of India (ADI) will present the 12th edition of the Pune Design Festival(PDF)in Pune on February 16 and 17. The event will be at Hotel Hyatt Regency in the city. Based on the theme of ‘Designism’, the #PDF2018 conference will open at 9am on February 16 with a keynote by Bunker Roy and will conclude on February 17 by the unveiling of the first edition of Lexus Design Awards in India.

A statement issued by ADI says thisyear’s conference will discuss the designist’s perspective of design as a principle and ideology contributingto creation ofbetter systems, services, products and communication.

#PDF18has 22 interactivetalks, sixworkshops, threemovie screenings,two mentoring sessions, a panel discussions and two design awards nights.

#PDF18 will open with a sarod jam between father-son product designer duo of Bhargav andNeeraj Mistry. The opening keynote will be followed by HyperCollective’s K V Sridhar (Pops) and cross-cultural designer Tarek Atrissi from Europe.

One of the highlights of #PDF 18 will be Late Prof MP Ranjanmemorial session by sustainability visionary Neils Peter Flint and social innovator Swapnil Chaturvedi. Sonal Dabral of Ogilvy India (an NID graduate) will deliver the closing keynote at #PDF18.


Meanwhile, Design Expo will be held concurrently withthe presence of leading design at the nearyIshanya Mall on February16 to 18, 2018. This expo is open to public and would be an ideal opportunity for anyone who is considering design as a career, notes a communique.


Registrations for #PDF18 will be open till February 15 athttp://www.punedesignfestival.org

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