Performics.Resultrix wins NIIT’s digital mandate

22 Feb,2018

By A Correspondent

 

NIIT Ltd. has entrusted its digital mandate with Performics.Resultrix, the digital end-to-end solutions company under Zenith India. The business was won as part of a pitch against leading agencies.

 

Mayoori Kango

Confirming the development, Mayoori Kango, Managing Director, Performics.Resultrix said: “NIIT is a highly reputed, fast-paced education services major, looking for strong digital play. Digitisation is rapidly transforming the education sector. Performics.Resultrix will put in the best of people, ideas, technology and customised solutions to help NIIT navigate an evolving technology landscape and to make the most of it. We are committed to them delivering their business objectives.”

 

Added Kshitij Jain, Vice President- Marketing, Global Retail Business at NIIT: “At NIIT, the one thing that binds our diverse audience across the Youth and Working Professionals seeking to upskill to stay ahead of the curve, is their digital footprint. ~95% of our consumers are online and ~85% research online before taking a decision. A large part of them are also adopting e-learning with us, especially in the Working Pro segment. We are committed to world class digital discoveries and learning experiences for our consumers. Performics.Resultrix has great credentials and provides best-in-class digital thinking, with strong offerings in media analytics, data and tech. This cemented our decision to form this partnership.

 

 

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