Muscle Blaze launches its protein bars with #HumariBhookhAlagHai

08 Feb,2018

By A Correspondent


To create awareness about its new products, MuscleBlaze and DDB Mudra Group have launched a digital film titled ‘Humari bhookh alag hai’ (our kind of hunger).


Speaking on the campaign, Amit Tandon, Business Head, Muscleblaze, said: “With the launch of our Protein Bar, we are extremely thrilled to extend the Muscleblaze canvas to active fitness seekers who are looking for on the go protein-rich nutrition. Initial response to the protein bar launch and “Hamari Bhookh Alag Hai” campaign is phenomenal and we are already trending at #1 on all e-commerce portals. We aim to make our protein bars omni-present and quickly gain leadership in this fast growing category.”


Added Preeta Mathur, Senior Creative Director, DDB Mudra North: “MuscleBlaze knows the grind a serious fitness seeker goes through. It knows that they are made different and in a market that is full of candy protein, there is a product that’s different. It is from this insight that we brought our idea to life. They are different and so is their hunger. MuscleBlaze protein bar is that voice in the fitness enthusiast’s mind that proudly declares to the world that ‘humari bhook alag hai’.”



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