Motilal Oswal Securities unveils new brand campaign

12 Feb,2018

By A Correspondent


Motilal Oswal Securities has unveiled its new brand campaign to promote its mobile stock trading app. The TVC made by Mullen Lintas tries to define the different mind-sets and present a separate app for each.


Speaking on the ad, Ramnik Chhabra, Head – Marketing – MOFSL, commented: “Investing and Trading in terms of mind-set and styles is as different as Test Cricket and 20-20. One is slow and steady and the other is dhan dhan dhan. Each requires a different approach and skills. Our two separate mobile trading applications provide separate tools and information customised for an Investor or a Trader and that’s what the campaign tries to highlight.”


Added Ayyappan Raj, Executive Vice President – Mullen Lintas: “The fundamental approach that we have on Motilal Oswal is to find interesting human observations and deliver the product, service metaphor through that. That’s what we did with the last campaign “when you focus on one thing, you master it” for the 30yrs Equity story by showcasing people and how they’re the best at what they do. So, this time when we had to communicate that Motilal Oswal has two different apps for two different consumer groups (the traders and the investors), we have tried telling this by showing two different types of people with their interesting, differentiated personalities and thereby introducing the apps for all their needs. We’re quite happy with the way it’s turned out.”



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