Malayala Manorama revamps online video presence

27 Feb,2018

By A Correspondent

 

Malayala Manorama has selected Brightcove video platform to power Manorama Online, the online news vertical of Malayala Manorama. As the leading Malayalam-language publications in India, Malayala Manorama serves news and entertainment content to local and Malayalee diaspora audiences worldwide.

 

Manorama Online launched its video offering using Brightcove Video Platform in October 2017 with an exclusive video on-demand streaming of a beauty pageant titled ‘Miss Millennial’. Malayala Manorama is also using the Brightcove Video Platform to power the on-demand video content on five of its online properties comprising Manorama Online, Manorama News TV, Mazhavil Manorama TV, The Week, and Vanitha.

 

Said Mariam Mammen Mathew, chief operating officer at Manorama Online: “Over the past few years Manorama Online has been hosting video content on third-party DSPs to monetise the videos. We soon realised that the prospects of monetisation on such platforms was limited. As news content consumption continues to shift towards to video, we needed to revamp our video platform to a platform that would give us more control our video inventory and help us to achieve sustainable ad funded revenue model.”

 

 

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