L&K Saatchi & Saatchi bags creative duties of Blackberrys

26 Feb,2018

By A Correspondent

 

Apparel brand Blackberrys has appointed L&K Saatchi & Saatchi as the brand and creative agency on record (AOR) for their mainline and casual brand.

 

The account, which was won as a result of a multi-agency pitch, will be handled by the agency’s Mumbai office. The agency will be responsible for brand ideas, consumer strategy and communication plan, including creative mandate.

 

Delna Sethna

Commenting on the agency appointment, Delna Sethna – Chief Creative Officer at L&K Saatchi & Saatchi said: “It’s rare in today’s scenario to find Client Partners who will entrust you with a blank canvas. It is both immensely exhilarating to have this opportunity as it is sobering to live up to that belief. There’s no question of letting them down.”

 

 

Ramesh Kaushik

Added Ramesh Kaushik, VP – Brand Experience, Blackberrys: “Blackberrys is all about enabling the consumers in their journey of success, always clothed in confidence and style. During the pitch process the agency presented a strategic approach that aptly addressed the precision required by us, for engaging our consumers. They displayed deep understanding of the consumers and category with a clear way ahead. We have faith in their ability to bring the desired outcome and do justice to the mandate.”

 

 

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