Livon Serum urges consumers to carry a salon in their bags

22 Feb,2018

By A Correspondent


Marico Limited’s Livon Serum has launched its latest ad film, an extension of its campaign thought – ‘Salon Nahin Livon’.


Speaking about the launch of the new campaign, Anuradha Aggarwal, Chief Marketing Officer, Marico said: “Livon exemplifies the contemporary young girl who is out there to make the most of her life. She loves all the surprises and sudden plans that come her way, but looking good is a priority for her! The brand has consistently been an ally in giving her an edge and that added confidence. With this new campaign, Livon Serum offers a sweet-spot between achieving instant fabulous looking hair at her convenience amidst any impromptu situation. It’s her salon in a bottle!”


Added Harsad Rajadhyaksha and Kainaz Karmakar, Chief Creative Officers, Ogilvy & Mather, Mumbai: “Impromptu plans are a way of life for the young girls. Also, looking good for impromptu plans is a necessity of life. This campaign exaggerates these insights in a funny way. The girl carrying an entire salon in her bag or the girl who has a ‘salon practitioner’ hidden in her dressing table, are both wild situations and will bring a smile to the viewers, while making a sharp point about the salon-like finish of Livon Serum. We believe the tone and manner of these films will stand out in the category and make the brand memorable.”



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